Developing Customer Loyalty in the Promotional Products Industry: An Examination of Supplier and Distributors

Research output: Book, anthology, or report › Book

Disciplines

@book{98e83c4a3af0484eb51377b15b8e5b39,

title = "Developing Customer Loyalty in the Promotional Products Industry: An Examination of Supplier and Distributors",

keywords = "Customer loyalty, Promotional products industry, Suppliers, Distributors",

author = "Gruben, \{Kathleen H.\}",

year = "2002",

language = "American English",

publisher = "PPAI",

}