Abstract
This study develops and tests a model that examines factors that influence commitment to a mass service (e.g., banking). We use a survey methodology to examine the relationships between service quality and commitment in the service domain. The results provide guidelines for researchers and practitioners in the services sector.
| Original language | American English |
|---|---|
| State | Published - Nov 22 2014 |
| Event | Non-Refereed Research Abstract Presented at and in Proceedings of the Decision Sciences Institute - Duration: Nov 22 2014 → … |
Conference
| Conference | Non-Refereed Research Abstract Presented at and in Proceedings of the Decision Sciences Institute |
|---|---|
| Period | 11/22/14 → … |
Keywords
- Banking
- Commitment
- Mass Service
- Service quality
DC Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management