Do Millennial endorser preferences still match-up when considering race and gender?

Research output: Contribution to conference › Presentation › peer-review

Original language	American English
State	Published - Oct 28 2015
Externally published	Yes
Event	2015 Sport Marketing Association Conference - Atlanta, GA, United States Duration: Oct 28 2015 → Nov 29 2024

Conference	2015 Sport Marketing Association Conference
Abbreviated title	2015 SMA Conference
Country/Territory	United States
City	Atlanta, GA
Period	10/28/15 → 11/29/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{b6ab48117d8d4b5c8491663edde59a79,

title = "Do Millennial endorser preferences still match-up when considering race and gender?",

author = "Gregg Rich and Hawkins, \{Billy J.\}",

year = "2015",

month = oct,

day = "28",

language = "American English",

note = "2015 Sport Marketing Association Conference, 2015 SMA Conference ; Conference date: 28-10-2015 Through 29-11-2024",

}