Abstract
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
| Original language | American English |
|---|---|
| State | Published - Oct 2010 |
| Event | Workshop on NPD, Innovation and Sustainability (Invited) - Bloomington, IN Duration: Oct 1 2010 → … |
Conference
| Conference | Workshop on NPD, Innovation and Sustainability (Invited) |
|---|---|
| Period | 10/1/10 → … |
Disciplines
- Business
Keywords
- Green product
- Profitability
