Abstract
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
| Original language | American English |
|---|---|
| State | Published - Nov 2010 |
| Event | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) - Duration: Oct 1 2017 → … |
Conference
| Conference | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) |
|---|---|
| Period | 10/1/17 → … |
Keywords
- Green products
- Profitability
DC Disciplines
- Business
