Abstract
Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product.
| Original language | American English |
|---|---|
| State | Published - Nov 10 2011 |
| Event | Decision Sciences Institute Annual Meeting (DSI) - Duration: Nov 20 2016 → … |
Conference
| Conference | Decision Sciences Institute Annual Meeting (DSI) |
|---|---|
| Period | 11/20/16 → … |
Disciplines
- Business
Keywords
- Green products
- Profitability
