Abstract
Presented at the INFORMS Annual Meeting
We examine environmental investment efforts and whether they should be channeled towards cutting production costs through gains in process-oriented resource productivity (eco-efficiency) or product-oriented eco-differentiation that lowers customers' water/energy/fuel use and related costs (eco-innovation), benefits that justify price premiums, and drive increased market share. While eco-efficiency is easy to pursue with little expertise and capital investment, eco-innovation requires the firm to deal with challenges of managing technology and time-to-market uncertainty.
Original language | American English |
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State | Published - Nov 1 2018 |
Event | INFORMS Annual Meeting - Duration: Nov 1 2018 → … |
Conference
Conference | INFORMS Annual Meeting |
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Period | 11/1/18 → … |
DC Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management