Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization

Jacqueline K. Eastman, Maria E Aviles, Mark D. Hanna

Research output: Contribution to journalArticlepeer-review

4 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance