Effects of Bullwhip on Item and Store Level Performance

Cesar Ayala, Gerard Burke, Alan W. Mackelprang, Geoffrey Dick

Research output: Contribution to conferencePresentation

Abstract

We examine how information and material distortions affect inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins, stockouts and inventory levels are tested and reported.

Original languageAmerican English
StatePublished - Nov 1 2014
EventDecision Sciences Institute Annual Conference (DSI) -
Duration: Nov 1 2014 → …

Conference

ConferenceDecision Sciences Institute Annual Conference (DSI)
Period11/1/14 → …

Keywords

  • BWE
  • Bullwhip effect
  • Inventory management

DC Disciplines

  • Business Administration, Management, and Operations
  • Operations and Supply Chain Management

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