Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Dora E. Bock; Jacqueline K. Eastman; Kevin L. Eastman

doi:10.1007/s10551-016-3203-x

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman

Emeriti, Retired & In Memoriam (PCOB)

Research output: Contribution to journal › Article › peer-review

44 Scopus citations

Abstract

The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.

Original language	American English
Journal	Journal of Business Ethics
DOIs	https://doi.org/10.1007/s10551-016-3203-x
State	Published - May 1 2016

Disciplines

Marketing
Business Administration, Management, and Operations

Keywords

Charitable behavior
Consumer behavior
Gratitude
Materialism

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/s10551-016-3203-xLicense: Unspecified

http://dx.doi.org/10.1007/s10551-016-3203-x

Cite this

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title = "Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism",

abstract = "The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.",

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T1 - Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

AU - Bock, Dora E.

AU - Eastman, Jacqueline K.

AU - Eastman, Kevin L.

PY - 2016/5/1

Y1 - 2016/5/1

N2 - The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.

AB - The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.

KW - Charitable behavior

KW - Consumer behavior

KW - Gratitude

KW - Materialism

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpubs/51

UR - http://dx.doi.org/10.1007/s10551-016-3203-x

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M3 - Article

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JF - Journal of Business Ethics

ER -

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Abstract

Disciplines

Keywords

UN SDGs

Access to Document

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