Examining Public Relations’ Role in Shaping Organizational Culture, with Implications for PR, HR, and CSR/Sustainability

Research output: Contribution to book or proceedingChapterpeer-review

Abstract

Tapping into an organization’s stories provides an opportunity to examine the organization’s culture and promotes understanding of ways an organization represents itself. Using a communication audit research method to examine organizational culture at a healthcare facility in the southeastern United States during a major change, the study reported in this chapter examines interplay among public relations (PR), human resources (HR) management, and corporate social responsibility or sustainability programs. Use of this research method enabled identification of consistently recurring cultural themes. The results provide support for PR and HR playing an integral role in advocating for and supporting the culture of organizations, although that role may be more implicit than explicit. Findings suggest that corporate social responsibility can be an integral part of organizational culture, and may work best serving as a source of employee pride if efforts develop organically from within the organization with employee support.

Original languageEnglish
Title of host publicationCorporate Social Responsibility, Sustainability, and Ethical Public Relations
Subtitle of host publicationStrengthening Synergies with Human Resources
PublisherEmerald Group Publishing Ltd.
Pages199-220
Number of pages22
ISBN (Electronic)9781787145856
ISBN (Print)9781787145863
DOIs
StatePublished - Jan 1 2017

Scopus Subject Areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

Keywords

  • corporate social responsibility
  • employees
  • Organizational culture

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