Examining the effects of humorous language in social media on sport consumers merchandise value perceptions: The case of South Georgia Tormenta FC

Conner  Martin; Gregg Rich

Examining the effects of humorous language in social media on sport consumers merchandise value perceptions: The case of South Georgia Tormenta FC

Conner Martin, Gregg Rich

Health Sciences & Kinesiology

Georgia Southern University

Research output: Contribution to conference › Presentation › peer-review

16 Downloads (Pure)

Original language	American English
State	Published - Nov 6 2024
Event	2024 Sport Marketing Association Conference - Live by Loews Hotel, St. Louis, MO, United States Duration: Nov 6 2024 → Nov 8 2024

Conference

Conference	2024 Sport Marketing Association Conference
Abbreviated title	2024 SMA Conference
Country/Territory	United States
City	St. Louis, MO
Period	11/6/24 → 11/8/24

Access to Document

2024 SMA Presentation AbstractAccepted author manuscript, 28.2 KBLicense: Unspecified
2024 SMA Presentation Final published version, 2.32 MBLicense: Unspecified

Cite this

@conference{f500755cf42d40f4a6f6ea160167d015,

title = "Examining the effects of humorous language in social media on sport consumers merchandise value perceptions: The case of South Georgia Tormenta FC",

author = "Conner Martin and Gregg Rich",

year = "2024",

month = nov,

day = "6",

language = "American English",

note = "2024 Sport Marketing Association Conference, 2024 SMA Conference ; Conference date: 06-11-2024 Through 08-11-2024",

}