Examining the relationship among market demand, event identification, and behavioral intentions at the Shanghai Masters

Gregg Rich, Tyreal Yizhou Qian, Lei Luo

Research output: Contribution to conference › Presentation › peer-review

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Original language	American English
State	Published - Oct 20 2021
Event	2021 Sport Marketing Association Conference - Las Vegas, NV, United States Duration: Oct 20 2021 → Oct 23 2021 https://www.sportmarketingassociation.com/

Conference	2021 Sport Marketing Association Conference
Abbreviated title	SMA Conference
Country/Territory	United States
City	Las Vegas, NV
Period	10/20/21 → 10/23/21
Internet address	https://www.sportmarketingassociation.com/

Access to Document

@conference{c286437f6bd84ccf98d19a9b4e6718fb,

title = "Examining the relationship among market demand, event identification, and behavioral intentions at the Shanghai Masters",

author = "Gregg Rich and Qian, {Tyreal Yizhou} and Lei Luo",

year = "2021",

month = oct,

day = "20",

language = "American English",

note = "2021 Sport Marketing Association Conference, SMA Conference ; Conference date: 20-10-2021 Through 23-10-2021",

url = "https://www.sportmarketingassociation.com/",

}