Exploring Interpersonal Differences in Gift-Giving: A Perspective Beyond Cross-Cultural Comparison

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - 2013
Event	AMA Winter Marketing Educators' Conference - Las Vegas, NV Duration: Jan 1 2013 → …

Conference	AMA Winter Marketing Educators' Conference
Period	01/1/13 → …

Disciplines

@conference{591539262343414aaf6cafde8196d014,

title = "Exploring Interpersonal Differences in Gift-Giving: A Perspective Beyond Cross-Cultural Comparison",

keywords = "Interpersonal differences, Gift-giving, Cross-cultural",

author = "Bo Dai",

year = "2013",

language = "American English",

note = "AMA Winter Marketing Educators' Conference ; Conference date: 01-01-2013",

}