Abstract
SI success for NPD depends on whether a traditional gatekeeper of supplier—salesperson—serves as a facilitator or obstructor in SI. Drawing from sociotechnical system theory, we explore how a salesperson’s barricading behaviors moderate the effects of the timing of engineer involvement in a buyer’s NPD process on supplier performance.
| Original language | American English |
|---|---|
| State | Published - Nov 20 2017 |
| Event | Decision Sciences Institute Annual Meeting (DSI) - Duration: Nov 20 2017 → … |
Conference
| Conference | Decision Sciences Institute Annual Meeting (DSI) |
|---|---|
| Period | 11/20/17 → … |
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
Keywords
- Facilitator
- New product development
- Obstructer
- Supplier integration
- Versus
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