Fan and consumer: A sponsor brand consumption model for consumer-focused sport sponsorship

Gregg Rich, Billy J. Hawkins

Research output: Contribution to conference › Poster › peer-review

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Original language	American English
State	Published - Oct 22 2014
Externally published	Yes
Event	2014 Sport Marketing Association Conference - Philadelphia, PA, United States Duration: Oct 22 2014 → Oct 24 2014

Conference	2014 Sport Marketing Association Conference
Abbreviated title	2014 SMA Conference
Country/Territory	United States
City	Philadelphia, PA
Period	10/22/14 → 10/24/14

Access to Document

@conference{7fc7807d3ef442f4bddf0b55b81771f2,

title = "Fan and consumer: A sponsor brand consumption model for consumer-focused sport sponsorship",

author = "Gregg Rich and Hawkins, \{Billy J.\}",

year = "2014",

month = oct,

day = "22",

language = "American English",

note = "2014 Sport Marketing Association Conference, 2014 SMA Conference ; Conference date: 22-10-2014 Through 24-10-2014",

}