From local to global healthcare marketing research: A broad-spectrum perspective

Avinandan Mukherjee

doi:10.1108/ijphm.2011.32405caa.001

From local to global healthcare marketing research: A broad-spectrum perspective

Avinandan Mukherjee

Marketing

Montclair State University

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English
Pages (from-to)	14-20
Number of pages	7
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1108/ijphm.2011.32405caa.001
State	Published - Sep 6 2011

Scopus Subject Areas

Health Policy
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/ijphm.2011.32405caa.001

Cite this

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title = "From local to global healthcare marketing research: A broad-spectrum perspective",

author = "Avinandan Mukherjee",

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T2 - A broad-spectrum perspective

AU - Mukherjee, Avinandan

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UR - https://www.emerald.com/ijphm/article/doi/10.1108/ijphm.2011.32405caa.001/166084/From-local-to-global-healthcare-marketing-research

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DO - 10.1108/ijphm.2011.32405caa.001

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JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

IS - 3

ER -

From local to global healthcare marketing research: A broad-spectrum perspective

Scopus Subject Areas

UN SDGs

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