From local to global healthcare marketing research: A broad-spectrum perspective

Avinandan Mukherjee

doi:10.1108/ijphm.2011.32405caa.001

From local to global healthcare marketing research: A broad-spectrum perspective

Avinandan Mukherjee

Marketing

Montclair State University

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English
Pages (from-to)	14-20
Number of pages	7
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1108/ijphm.2011.32405caa.001
State	Published - Sep 6 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Scopus Subject Areas

Health Policy
Marketing

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10.1108/ijphm.2011.32405caa.001

Cite this

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title = "From local to global healthcare marketing research: A broad-spectrum perspective",

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JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

IS - 3

ER -

From local to global healthcare marketing research: A broad-spectrum perspective

UN SDGs

Scopus Subject Areas

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