Google Analytics: Change from Universal Analytics to Google Analytics 4

Research output: Contribution to journalArticle

Abstract

This past and current year (March 2022 to March 2023), Google Analytics is encouraging all sites to set up Google Analytics 4. Starting July 1, 2023, all Google Analytics instances will stop processing Universal Analytics. During March 2023, Google will begin automatically switching sites over to Google Analytics 4, if site administrators have not already made the switch sooner. However, Google Analytics can only change things up on its end and cannot change tracking code on your websites. This article overviews what the changes might mean for you.
Original languageAmerican English
Pages (from-to)5-8
Number of pages4
JournalTechnical Services Law Librarian
Volume48
Issue number3
StatePublished - Mar 1 2023

DC Disciplines

  • Higher Education
  • Library and Information Science
  • Systems Science

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