Abstract
In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
| Original language | American English |
|---|---|
| State | Published - Apr 1 2012 |
| Event | Production Operations and Management Society Annual Conference (POMS) - Duration: May 1 2017 → … |
Conference
| Conference | Production Operations and Management Society Annual Conference (POMS) |
|---|---|
| Period | 05/1/17 → … |
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
Keywords
- Environmentally friendly
- Green attributes
- Product design