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Green Attributes and Product Design/Introduction Decisions

  • University of Florida

Research output: Contribution to conferencePresentation

Abstract

In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.

Original languageAmerican English
StatePublished - Apr 1 2012
EventProduction Operations and Management Society Annual Conference (POMS) -
Duration: May 1 2017 → …

Conference

ConferenceProduction Operations and Management Society Annual Conference (POMS)
Period05/1/17 → …

Disciplines

  • Business Administration, Management, and Operations
  • Operations and Supply Chain Management

Keywords

  • Environmentally friendly
  • Green attributes
  • Product design

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