Abstract
There are a substantial number of consumers expressing their preferences for green products. In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes. Our approach considers not only the market preferences of consumers which are attribute specific but also the cost associated with including each environmental attribute in the green product.
| Original language | American English |
|---|---|
| State | Published - Nov 14 2011 |
| Event | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) - Duration: Oct 1 2017 → … |
Conference
| Conference | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) |
|---|---|
| Period | 10/1/17 → … |
Keywords
- Environmentally friendly product
- Green attributes
- Green products
DC Disciplines
- Business
