How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Jun 1 2014
EventInstitute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS) -
Duration: Jun 1 2014 → …

Conference

ConferenceInstitute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS)
Period06/1/14 → …

Disciplines

  • Business Administration, Management, and Operations
  • Marketing

Keywords

  • Stock market
  • Advertising
  • Rating
  • Super Bowl

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