Identifying Market Potential: The Application of Brand Development Indexing to Pleasure Travel

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jul 10 1994
Event	Tourism: The State of the Art - Glasgow, Scotland Duration: Jul 10 1994 → …

Conference	Tourism: The State of the Art
Period	07/10/94 → …

Disciplines

@conference{ca99cb5b27804a70896a4208377de24c,

title = "Identifying Market Potential: The Application of Brand Development Indexing to Pleasure Travel",

keywords = "Market potential, Brand development, Pleasure travel, Travel",

author = "Bonn, {Mark A.} and Furr, {H. Leslie}",

year = "1994",

month = jul,

day = "10",

language = "American English",

note = "Tourism: The State of the Art ; Conference date: 10-07-1994",

}