Abstract
Although the Internet has developed into a viable retailing medium, the high level of abandonment behavior prior to the final step of the online transaction is of considerable concern to online retailers and researchers alike. Consumers’ perception of risks associated with online shopping may explain such abandonment behavior (Forsythe & Shi 2003). Earlier research has found that consumers’ perceptions of risks associated with online shopping decrease as their online shopping experiences increase (Forsythe & Shi, 2003). However, little research has examined how consumers’ prior online purchase experience may impact perceptions of the specific types of risk associated with online shopping. For example, recent research has shown unprecedented high levels of concern regarding privacy, online fraud, and identity theft (Drennan, Mort, & Previte, 2006), reflecting consumers’ growing awareness of potential risks associated with online shopping, regardless their prior online shopping experience.
| Original language | American English |
|---|---|
| State | Published - 2007 |
| Event | International Textile and Apparel Association Annual Conference - Duration: Nov 1 2016 → … |
Conference
| Conference | International Textile and Apparel Association Annual Conference |
|---|---|
| Period | 11/1/16 → … |
Keywords
- Gender
- Online shopping experience
- Product catagory
- Risk perception
DC Disciplines
- Business