Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix

J. Michael McDonald, Glen Riecken, John Leaptrott (Emeritus)

Research output: Contribution to journalArticlepeer-review

Abstract

Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.

Original languageAmerican English
JournalAssociation of Marketing Theory and Practice Annual Meeting
StatePublished - Jan 1 2008

DC Disciplines

  • Business
  • Business Administration, Management, and Operations

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