Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix

Research output: Contribution to journal › Article › peer-review

Abstract

Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.

Original language	American English
Journal	Association of Marketing Theory and Practice Annual Meeting
State	Published - Jan 1 2008

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title = "Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix",

abstract = " Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.",

author = "McDonald, \{J. Michael\} and Glen Riecken and \{Leaptrott (Emeritus)\}, John",

year = "2008",

month = jan,

day = "1",

language = "American English",

journal = "Association of Marketing Theory and Practice Annual Meeting",

}

TY - JOUR

T1 - Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix

AU - McDonald, J. Michael

AU - Riecken, Glen

AU - Leaptrott (Emeritus), John

PY - 2008/1/1

Y1 - 2008/1/1

N2 - Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.

AB - Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.

UR - https://digitalcommons.georgiasouthern.edu/management-facpres/55

M3 - Article

JO - Association of Marketing Theory and Practice Annual Meeting

JF - Association of Marketing Theory and Practice Annual Meeting

ER -