Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes

Jacqueline K. Eastman; Alan D. Eastman; Kevin Eastman

Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes

Jacqueline K. Eastman, Alan D. Eastman, Kevin Eastman

Emeriti, Retired, & In Memoriam (PCOB)

Indiana University of Pennsylvania

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
Volume	18
State	Published - 2002

Keywords

Insurance sales agents
Internet
Relationship
Opinion leadership
Subjective knowledge
Internet attitudes

DC Disciplines

Finance

Cite this

@article{23650e92e7ed4ba784a43730c33366f2,

title = "Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes",

keywords = "Insurance sales agents, Internet, Relationship, Opinion leadership, Subjective knowledge, Internet attitudes",

author = "Eastman, {Jacqueline K.} and Eastman, {Alan D.} and Kevin Eastman",

note = "The Internet offers a number of opportunities and threats for insurance sales agents. On the one hand, the Internet provides opportunities to communicate with and reach customers. However, it also introduces the risk of losing business to insurance providers or competitors.",

year = "2002",

language = "American English",

volume = "18",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

}

TY - JOUR

T1 - Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes

AU - Eastman, Jacqueline K.

AU - Eastman, Alan D.

AU - Eastman, Kevin

N1 - The Internet offers a number of opportunities and threats for insurance sales agents. On the one hand, the Internet provides opportunities to communicate with and reach customers. However, it also introduces the risk of losing business to insurance providers or competitors.

PY - 2002

Y1 - 2002

KW - Insurance sales agents

KW - Internet

KW - Relationship

KW - Opinion leadership

KW - Subjective knowledge

KW - Internet attitudes

UR - http://dx.doi.org/10.1362/0267257022872460

M3 - Article

SN - 0267-257X

VL - 18

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -

Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes

Keywords

DC Disciplines

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