Interstate Highway Travelers, Timeshares and Coastal Resorts--Are They Related?

Simon P. Attle, James D. Bigley

Research output: Contribution to journalArticlepeer-review

Abstract

Interstate highways provide access to virtually every region of the contiguous United States. While destination oriented travelers may or may not make stops in intermediate regions, those travelers do form images of non-destination regions and may be enticed to make leisure-based stops in regions they deem to be "attractive." Hence, understanding the behavior of interstate travelers is of great importance to tourism- and leisure-based endeavors located in traditional "drive-through" interstate highway corridors. This paper presents the findings of a study based on coastal Georgia Interstate 95 travelers that utilized side-trip behavior and non-destination attractiveness variables as components of a predictive model that was designed to increase the efficiency of timeshare and coastal resort marketing practices.

Original languageAmerican English
JournalVisions in Leisure and Business, Winter
Volume19
StatePublished - Apr 1 2000

DC Disciplines

  • Human Ecology
  • Leisure Studies
  • Social and Behavioral Sciences

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