Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

Linda G. Mullen; Lindsay R.L. Larson; Lindsay Levine

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

Linda G. Mullen, Lindsay R.L. Larson, Lindsay Levine

Marketing

Georgia Southern University

Research output: Contribution to conference › Presentation

Abstract

Experiential learning is an excellent opportunity for students to observe first-hand the material presented within the classroom. The Sashay with a Sales Manager (SWASM) project has proven to be the solution for sales management students to achieve this type of experience. In this semester long project, students shadow a sales manager while completing several related mini-assignments. Results are positive, as reported both by students and sales managers who have participated. Additional benefits for both parties included job offers and internships. Finally, companies involved in the project were receptive to furthering their relationships with the University Sales Center. Sales professionals, students and Centers all found substantial value from this assignment.

Original language	American English
State	Published - Oct 1 2013
Event	Marketing Management Association Fall Educators' Conference (MMA) - Duration: Oct 1 2013 → …

Conference

Conference	Marketing Management Association Fall Educators' Conference (MMA)
Period	10/1/13 → …

Keywords

Sales management
Sales management classes
Experiential learning
Shadowing

DC Disciplines

Business Administration, Management, and Operations
Marketing

Access to Document

http://www.mmaglobal.org/publications/Proceedings/2013-MMA-Fall-Educators-Conference-Proceedings.pdf

Cite this

@conference{79afd3e27ed6483ebf3995778da37b22,

title = "Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class",

abstract = " Experiential learning is an excellent opportunity for students to observe first-hand the material presented within the classroom. The Sashay with a Sales Manager (SWASM) project has proven to be the solution for sales management students to achieve this type of experience. In this semester long project, students shadow a sales manager while completing several related mini-assignments. Results are positive, as reported both by students and sales managers who have participated. Additional benefits for both parties included job offers and internships. Finally, companies involved in the project were receptive to furthering their relationships with the University Sales Center. Sales professionals, students and Centers all found substantial value from this assignment.",

keywords = "Sales management, Sales management classes, Experiential learning, Shadowing",

author = "Mullen, {Linda G.} and Larson, {Lindsay R.L.} and Lindsay Levine",

year = "2013",

month = oct,

day = "1",

language = "American English",

note = "Marketing Management Association Fall Educators' Conference (MMA) ; Conference date: 01-10-2013",

}

TY - CONF

T1 - Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

AU - Mullen, Linda G.

AU - Larson, Lindsay R.L.

AU - Levine, Lindsay

PY - 2013/10/1

Y1 - 2013/10/1

N2 - Experiential learning is an excellent opportunity for students to observe first-hand the material presented within the classroom. The Sashay with a Sales Manager (SWASM) project has proven to be the solution for sales management students to achieve this type of experience. In this semester long project, students shadow a sales manager while completing several related mini-assignments. Results are positive, as reported both by students and sales managers who have participated. Additional benefits for both parties included job offers and internships. Finally, companies involved in the project were receptive to furthering their relationships with the University Sales Center. Sales professionals, students and Centers all found substantial value from this assignment.

AB - Experiential learning is an excellent opportunity for students to observe first-hand the material presented within the classroom. The Sashay with a Sales Manager (SWASM) project has proven to be the solution for sales management students to achieve this type of experience. In this semester long project, students shadow a sales manager while completing several related mini-assignments. Results are positive, as reported both by students and sales managers who have participated. Additional benefits for both parties included job offers and internships. Finally, companies involved in the project were receptive to furthering their relationships with the University Sales Center. Sales professionals, students and Centers all found substantial value from this assignment.

KW - Sales management

KW - Sales management classes

KW - Experiential learning

KW - Shadowing

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpres/21

UR - http://www.mmaglobal.org/publications/Proceedings/2013-MMA-Fall-Educators-Conference-Proceedings.pdf

M3 - Presentation

T2 - Marketing Management Association Fall Educators' Conference (MMA)

Y2 - 1 October 2013

ER -

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

Abstract

Conference

Keywords

DC Disciplines

Access to Document

Other files and links

Fingerprint

Cite this