Lyme Disease and Youtube: A Cross-Sectional Study of Video Contents

Corey H. Basch; Lindsay A. Mullican; Kwanza D. Boone; Jingjing Yin; Alyssa Berdnik; Marina E. Eremeeva; Isaac Chun-Hai Fung

Lyme Disease and Youtube: A Cross-Sectional Study of Video Contents

Corey H. Basch, Lindsay A. Mullican, Kwanza D. Boone, Jingjing Yin, Alyssa Berdnik, Marina E. Eremeeva, Isaac Chun-Hai Fung

Biostatistics, Epidemiology, & Environmental Health Sciences

Research output: Contribution to conference › Presentation

Abstract

Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.

Original language	American English
State	Published - Apr 14 2017
Event	Georgia Southern University Research Symposium - Duration: Jan 1 2021 → …

Conference

Conference	Georgia Southern University Research Symposium
Period	01/1/21 → …

Keywords

Youtube
Lyme Disease

DC Disciplines

Biostatistics
Public Health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://digitalcommons.georgiasouthern.edu/research_symposium/2017/2017/56/

Cite this

@conference{c09e2dcf3c9748a599a486a620ad00cf,

title = "Lyme Disease and Youtube: A Cross-Sectional Study of Video Contents",

abstract = " Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction. ",

keywords = "Youtube, Lyme Disease",

author = "Basch, {Corey H.} and Mullican, {Lindsay A.} and Boone, {Kwanza D.} and Jingjing Yin and Alyssa Berdnik and Eremeeva, {Marina E.} and Fung, {Isaac Chun-Hai}",

year = "2017",

month = apr,

day = "14",

language = "American English",

note = "Georgia Southern University Research Symposium ; Conference date: 01-01-2021",

}

TY - CONF

T1 - Lyme Disease and Youtube: A Cross-Sectional Study of Video Contents

AU - Basch, Corey H.

AU - Mullican, Lindsay A.

AU - Boone, Kwanza D.

AU - Yin, Jingjing

AU - Berdnik, Alyssa

AU - Eremeeva, Marina E.

AU - Fung, Isaac Chun-Hai

PY - 2017/4/14

Y1 - 2017/4/14

N2 - Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.

AB - Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.

KW - Youtube

KW - Lyme Disease

UR - https://digitalcommons.georgiasouthern.edu/biostat-facpres/103

UR - https://digitalcommons.georgiasouthern.edu/research_symposium/2017/2017/56/

M3 - Presentation

T2 - Georgia Southern University Research Symposium

Y2 - 1 January 2021

ER -

Lyme Disease and Youtube: A Cross-Sectional Study of Video Contents

Abstract

Conference

Keywords

DC Disciplines

UN SDGs

Access to Document

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