TY - JOUR
T1 - Lyme disease and YouTubeTM
T2 - A cross-sectional study of video contents
AU - Basch, Corey H.
AU - Mullican, Lindsay A.
AU - Boone, Kwanza D.
AU - Yin, Jingjing
AU - Berdnik, Alyssa
AU - Eremeeva, Marina E.
AU - Fung, Isaac Chun Hai
N1 - Publisher Copyright:
© 2017 Korea Centers for Disease Control and Prevention.
PY - 2017/8/1
Y1 - 2017/8/1
N2 - Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13-52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23-25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52-39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.
AB - Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13-52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23-25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52-39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.
KW - Health communication
KW - Lyme disease
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85028551530&partnerID=8YFLogxK
U2 - 10.24171/j.phrp.2017.8.4.10
DO - 10.24171/j.phrp.2017.8.4.10
M3 - Article
SN - 2210-9099
VL - 8
SP - 289
EP - 292
JO - Osong Public Health and Research Perspectives
JF - Osong Public Health and Research Perspectives
IS - 4
ER -
