Marketing in Museums - Background and Theoretical Foundations

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalMuseum Studies Journal
Volume3
StatePublished - 1987

DC Disciplines

  • Arts and Humanities
  • Museum Studies
  • Social and Behavioral Sciences
  • Public Affairs, Public Policy and Public Administration
  • Recreation, Parks and Tourism Administration
  • Sociology
  • Tourism

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