Abstract
Three elements of mass customization (MC) strategies (elicitation, process flexibility, and infrastructural logistics), four approaches to MC (collaborative, adaptive, cosmetic, and transparent), and examples of mass customization in diverse industries, are used in this paper to draw inferences regarding the mass customization of courses and programs in higher education.
| Original language | American English |
|---|---|
| State | Published - Nov 2012 |
| Event | Proceedings of the national Decision Sciences Institute Meetings - Duration: Nov 1 2012 → … |
Conference
| Conference | Proceedings of the national Decision Sciences Institute Meetings |
|---|---|
| Period | 11/1/12 → … |
Disciplines
- Business Administration, Management, and Operations
Keywords
- Adaptive approach
- Collaborative approach
- Cosmetic approach
- Course design
- Elicitation
- Higher education
- Infrastructural logistics
- MC
- Mass customization
- Process flexibility
- Transparent approach