Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions

Jacqueline K. Eastman, Dora E. Bock, Lindsay Levine

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Aug 3 2014
EventAmerican Marketing Association Summer Educators' Conference (AMA) -
Duration: Aug 3 2014 → …

Conference

ConferenceAmerican Marketing Association Summer Educators' Conference (AMA)
Period08/3/14 → …

Keywords

  • Millennials
  • Money
  • Knowledge
  • Perceived risk
  • Retirement investment decisions

DC Disciplines

  • Business Administration, Management, and Operations
  • Marketing

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