Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions

Jacqueline K. Eastman, Dora E. Bock, Lindsay Larson

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalAmerican Marketing Association Summer Marketing Educators Conference (AMA)
Volume25
StatePublished - Jan 1 2014

Keywords

  • Millenials
  • Money
  • Perceived knowledge
  • Perceived risk
  • Retirement Investment
  • Investments
  • Retirement

DC Disciplines

  • Business Administration, Management, and Operations
  • Marketing

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