New Directions in Evolutionary Consumer Behavior

T. Andrew Poehlman; Lindsay Levine; Kaitlyn A. Kooi; Nathanael S. Martin

New Directions in Evolutionary Consumer Behavior

T. Andrew Poehlman
, Lindsay Levine
, Kaitlyn A. Kooi
, Nathanael S. Martin

Marketing

Clemson University

Research output: Contribution to conference › Presentation

Abstract

In an effort to further reconcile the historically divided research paradigms of the social and natural sciences, two papers are presented to interpret and explain phenomena occurring in consumer behavior through evolutionary theory. The first paper discusses the changing landscape of women’s social roles and how women may pursue resource acquisition via self-focused or others-focused strategies. The second paper addresses the evolutionary reasons underlying the phenomena of heritage signaling in male product branding and implications therein on the modern mating environment.

Original language	American English
State	Published - Nov 1 2015
Event	Society for Marketing Advances Teaching Moments (SMA) - Duration: Nov 4 2016 → …

Conference

Conference	Society for Marketing Advances Teaching Moments (SMA)
Period	11/4/16 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Disciplines

Business Administration, Management, and Operations
Marketing

Keywords

Consumer behavior
Evolutionary
Natural sciences
Research paradigms
Social sciences

Cite this

@conference{c70eae0b6d794a5c814a6c75131105f2,

title = "New Directions in Evolutionary Consumer Behavior",

abstract = " In an effort to further reconcile the historically divided research paradigms of the social and natural sciences, two papers are presented to interpret and explain phenomena occurring in consumer behavior through evolutionary theory. The first paper discusses the changing landscape of women{\textquoteright}s social roles and how women may pursue resource acquisition via self-focused or others-focused strategies. The second paper addresses the evolutionary reasons underlying the phenomena of heritage signaling in male product branding and implications therein on the modern mating environment.",

keywords = "Consumer behavior, Evolutionary, Natural sciences, Research paradigms, Social sciences",

author = "Poehlman, \{T. Andrew\} and Lindsay Levine and Kooi, \{Kaitlyn A.\} and Martin, \{Nathanael S.\}",

year = "2015",

month = nov,

day = "1",

language = "American English",

note = "Society for Marketing Advances Teaching Moments (SMA) ; Conference date: 04-11-2016",

}

TY - CONF

T1 - New Directions in Evolutionary Consumer Behavior

AU - Poehlman, T. Andrew

AU - Levine, Lindsay

AU - Kooi, Kaitlyn A.

AU - Martin, Nathanael S.

PY - 2015/11/1

Y1 - 2015/11/1

N2 - In an effort to further reconcile the historically divided research paradigms of the social and natural sciences, two papers are presented to interpret and explain phenomena occurring in consumer behavior through evolutionary theory. The first paper discusses the changing landscape of women’s social roles and how women may pursue resource acquisition via self-focused or others-focused strategies. The second paper addresses the evolutionary reasons underlying the phenomena of heritage signaling in male product branding and implications therein on the modern mating environment.

AB - In an effort to further reconcile the historically divided research paradigms of the social and natural sciences, two papers are presented to interpret and explain phenomena occurring in consumer behavior through evolutionary theory. The first paper discusses the changing landscape of women’s social roles and how women may pursue resource acquisition via self-focused or others-focused strategies. The second paper addresses the evolutionary reasons underlying the phenomena of heritage signaling in male product branding and implications therein on the modern mating environment.

KW - Consumer behavior

KW - Evolutionary

KW - Natural sciences

KW - Research paradigms

KW - Social sciences

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpres/18

M3 - Presentation

T2 - Society for Marketing Advances Teaching Moments (SMA)

Y2 - 4 November 2016

ER -

New Directions in Evolutionary Consumer Behavior

Abstract

Conference

UN SDGs

Disciplines

Keywords

Other files and links

Fingerprint

Cite this