Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Mar 2010
EventAuburn University 2010 Graduate Scholars Forum - Auburn, AL
Duration: Mar 1 2010 → …

Conference

ConferenceAuburn University 2010 Graduate Scholars Forum
Period03/1/10 → …

Keywords

  • Perceived price fairness
  • Dynamic pricing
  • Consumer behavior

DC Disciplines

  • Business

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