Perceived (Un)fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes

Bo Dai, Sandra Forsythe

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - 2009
Event	American Collegiate Retailing Association Conference - New York City, NY Duration: Jan 1 2009 → …

Conference	American Collegiate Retailing Association Conference
Period	01/1/09 → …

Keywords

@conference{045a7b454f8f46d3a98b37a2626a17d1,

title = "Perceived (Un)fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes",

keywords = "Perceived price unfairness, Dynamic pricing, Consumer behavioral outcomes",

author = "Bo Dai and Sandra Forsythe",

year = "2009",

language = "American English",

note = "American Collegiate Retailing Association Conference ; Conference date: 01-01-2009",

}