Pharmaceutical direct-to-consumer advertising: Past, present, and future

Avinandan Mukherjee; Yam B. Limbu

doi:10.1108/ijphm.2013.32407caa.001

Pharmaceutical direct-to-consumer advertising: Past, present, and future

Avinandan Mukherjee, Yam B. Limbu

Marketing

Montclair State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	7
Issue number	3
DOIs	https://doi.org/10.1108/ijphm.2013.32407caa.001
State	Published - Aug 30 2013

Scopus Subject Areas

Health Policy
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1108/ijphm.2013.32407caa.001

Cite this

@article{f03f7f4f82b944688f69be2d49553dc0,

title = "Pharmaceutical direct-to-consumer advertising: Past, present, and future",

author = "Avinandan Mukherjee and Limbu, \{Yam B.\}",

year = "2013",

month = aug,

day = "30",

doi = "10.1108/ijphm.2013.32407caa.001",

language = "English",

volume = "7",

journal = "International Journal of Pharmaceutical and Healthcare Marketing",

issn = "1750-6123",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Pharmaceutical direct-to-consumer advertising

T2 - Past, present, and future

AU - Mukherjee, Avinandan

AU - Limbu, Yam B.

PY - 2013/8/30

Y1 - 2013/8/30

UR - https://www.scopus.com/pages/publications/84992954984

UR - https://www.emerald.com/ijphm/article/doi/10.1108/ijphm.2013.32407caa.001/165970/Pharmaceutical-direct-to-consumer-advertising-past

U2 - 10.1108/ijphm.2013.32407caa.001

DO - 10.1108/ijphm.2013.32407caa.001

M3 - Article

AN - SCOPUS:84992954984

SN - 1750-6123

VL - 7

JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

IS - 3

ER -

Pharmaceutical direct-to-consumer advertising: Past, present, and future

Scopus Subject Areas

UN SDGs

Access to Document

Other files and links

Cite this