Pharmaceutical direct-to-consumer advertising: Past, present, and future

Avinandan Mukherjee; Yam B. Limbu

doi:10.1108/ijphm.2013.32407caa.001

Pharmaceutical direct-to-consumer advertising: Past, present, and future

Avinandan Mukherjee
, Yam B. Limbu

Marketing

Montclair State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	7
Issue number	3
DOIs	https://doi.org/10.1108/ijphm.2013.32407caa.001
State	Published - Aug 30 2013

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Scopus Subject Areas

Health Policy
Marketing

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10.1108/ijphm.2013.32407caa.001

Cite this

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Pharmaceutical direct-to-consumer advertising: Past, present, and future

UN SDGs

Scopus Subject Areas

Access to Document

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