Placing African American museums in the American tourism landscape

According to the Association of African American Museums (AAAM), there are more than 200 African American history and cultural museums—or other sites with substantial African American collections such as libraries and archives—across the U.S. Many of these museums had their start shortly after the height of the Civil Rights Movement, with a surge in establishments in the 1970s. Black museums serve to decenter White stories of America and refocus on Black experiences. While geographers have studied an array of memory, heritage, and tourism sites, museums remain understudied and under-theorized. Building upon the subfields of Museum geographies—particularly by considering the concept of museums as theatres of pain—and Black geographies, our research examines the ways these museums are integral to the relationships between Black placemaking and the tourism landscape, which remains steeped in anti-Black racism. Using museum exhibit documentation, semi-structured interviews of museum staff, and content analysis of online travel reviews (primarily TripAdvisor and Google Reviews), this paper analyzes two case studies: The National Afro-American Museum and Cultural Center in Wilberforce, Ohio, and The Colored Girls Museum in Philadelphia, Pennsylvania. Through our two case studies, we show how Black museums enact curatorial practices of commemorative geographies and create redemptive spaces that cultivate not only a homeplace for visitors, particularly for Black Americans and people of the African diaspora but also serve as sites of belonging and joy.