@conference{7360a915f6f9444fb6448d12365f23d6,
title = "Predicting Consumers{\textquoteright} Cause-brand Alliance Attitude and Purchase Intentions: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-brand Fit",
author = "Beth Myers and Wi-Suk Kwon and Sandra Forsythe",
note = "The following tracks were presented at the 66th Annual Conference of the International Textile and Apparel Association in Bellevue, Washington, USA. The proceedings are organized based on tracks for the 2009 meeting. The links below provide a list of presentations made in each track.The proceedings are retrievable from the Iowa State University Special Digital Collections for Professional Organizations which may be accessed by clicking here.; International Textile and Apparel Association Annual Conference ; Conference date: 01-11-2016",
year = "2009",
month = nov,
language = "American English",
}