Abstract
Travel and tourism contributes substantially to the economy in Florida, where 48.7 million people vacationed in 1998. Almost 8 million of these were foreigners (THCVA, Inc, 1999). In 1997 alone, Florida visitors spent over $40 billion and tourism directly employed almost 800,000 Floridians (Florida Department of Revenue, 1998).
| Original language | American English |
|---|---|
| State | Published - May 24 2000 |
| Event | Academy of Marketing Science Annual Conference (AMS) - Duration: May 24 2000 → … |
Conference
| Conference | Academy of Marketing Science Annual Conference (AMS) |
|---|---|
| Period | 05/24/00 → … |
Keywords
- Destination planning
- Florida
- Foreign visitors
- Profiling
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