Property

Sport properties are sport organizations and entities that possess commercial value. Sport properties can include sporting events, sport facilities, teams, conferences, leagues, and national governing bodies. Often the term "sport property" is used in a sponsorship context, where a corporation, or sponsor, establishes a commercial partnership with the sport organization/entity. Sponsors often strategically partner with multiple sport properties, developing a sponsorship portfolio that can help them achieve their commercial objectives. Similarly, major sport properties have many sponsors, which serves as a major revenue source. Major sport properties generate revenues from four primary sources: media, sponsorship, gate, and licensing. Many of the most valuable sport properties reside in top-tier, professional sport leagues such as Major League Baseball (MLB) the National Football League (NFL). According to Forbes, the Dallas Cowboys (NFL) is the most valuable sports team, while the NFL is the most valuable league driven by its nearly $130B in guaranteed media revenues over the next decade.