Redefining Health Care: Creating Value-based Competition on Results

Research output: Contribution to journalSystematic reviewpeer-review

2 Scopus citations
Original languageEnglish
Pages (from-to)76-79
Number of pages4
JournalInternational Journal of Pharmaceutical and Healthcare Marketing
Volume2
Issue number1
DOIs
StatePublished - Apr 4 2008

Scopus Subject Areas

  • Health Policy
  • Marketing

Keywords

  • Competitive strategy
  • Health services
  • United States of America
  • Value analysis

Cite this