Abstract
This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.
Original language | American English |
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Journal | Journal of Travel Research |
Volume | 31 |
DOIs | |
State | Published - Jul 1992 |
Disciplines
- Business
Keywords
- Coastal resort
- Seasonal variation
- Visitors