Seasonal Variation of Coastal Resort Visitors: Hilton Head Island

Mark A. Bonn, H. Leslie Furr, Muzaffer Uysal

Research output: Contribution to journalArticlepeer-review

36 Scopus citations

Abstract

This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.
Original languageAmerican English
JournalJournal of Travel Research
Volume31
DOIs
StatePublished - Jul 1992

Disciplines

  • Business

Keywords

  • Coastal resort
  • Seasonal variation
  • Visitors

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