Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers

Lindsay Levine; T. Andrew Poehlman

Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers

Lindsay Levine
, T. Andrew Poehlman

Marketing

Clemson University

Research output: Contribution to conference › Presentation

Abstract

We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.

Original language	American English
State	Published - Jan 1 2013
Event	Association of Consumer Research Annual Conference (ACR) - Duration: Jan 1 2013 → …

Conference

Conference	Association of Consumer Research Annual Conference (ACR)
Period	01/1/13 → …

Disciplines

Business Administration, Management, and Operations
Marketing

Keywords

Behavioral ideals
Gender
Nostalgic design
Sentimental social roles
Social identities
Societal roles
Vintage items

Cite this

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title = "Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers",

abstract = " We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.",

keywords = "Behavioral ideals, Gender, Nostalgic design, Sentimental social roles, Social identities, Societal roles, Vintage items",

author = "Lindsay Levine and Poehlman, \{T. Andrew\}",

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AU - Levine, Lindsay

AU - Poehlman, T. Andrew

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N2 - We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.

AB - We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.

KW - Behavioral ideals

KW - Gender

KW - Nostalgic design

KW - Sentimental social roles

KW - Social identities

KW - Societal roles

KW - Vintage items

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpres/20

M3 - Presentation

T2 - Association of Consumer Research Annual Conference (ACR)

Y2 - 1 January 2013

ER -

Sentimental Social Roles and the Objects That Elicit Them: The Effect of Nostalgic Design on Consumers

Abstract

Conference

Disciplines

Keywords

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