Services Marketing: A Key Management Tool for the Tourism Industry

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Aug 10 1992
Event	International Services Marketing Seminar - Bangkok, Thailand Duration: Aug 10 1992 → …

Conference	International Services Marketing Seminar
Period	08/10/92 → …

Disciplines

@conference{badce4f704c84b47bda54ac017661418,

title = "Services Marketing: A Key Management Tool for the Tourism Industry",

keywords = "Services marketing, Management tool, Tourism, Tourism industry",

author = "Furr, \{H. Leslie\}",

year = "1992",

month = aug,

day = "10",

language = "American English",

note = "International Services Marketing Seminar ; Conference date: 10-08-1992",

}