Sleeping bag sponsorship model: Warming up to corporate sponsors

Research output: Contribution to conference › Poster › peer-review

10 Downloads (Pure)

Original language	American English
State	Published - Oct 20 2013
Externally published	Yes
Event	2013 Sport Marketing Association Conference - Albuquerque, NM, United States Duration: Oct 23 2013 → Oct 26 2013

Conference	2013 Sport Marketing Association Conference
Abbreviated title	2013 SMA Conference
Country/Territory	United States
City	Albuquerque, NM
Period	10/23/13 → 10/26/13

Access to Document

@conference{55e998810881427bab5c665420c87642,

title = "Sleeping bag sponsorship model: Warming up to corporate sponsors",

author = "Gregg Rich and Byon, \{Kevin K.\} and Baker, \{Thomas A.\}",

year = "2013",

month = oct,

day = "20",

language = "American English",

note = "2013 Sport Marketing Association Conference, 2013 SMA Conference ; Conference date: 23-10-2013 Through 26-10-2013",

}