Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study

Social Sciences

• Learning Theory 100%
• Social Responsibility 50%
• Consumer Behavior 50%
• Factorial Design 50%
• Corporate Social Responsibility 50%
• Corporate Volunteering 50%
• Strategic Marketing 50%
• Brand Image 50%
• Belongingness 50%