Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective

Research output: Contribution to conference › Presentation

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Original language	American English
State	Published - Nov 5 2016
Event	Society for Marketing Advances Teaching Moments (SMA) - Duration: Nov 4 2016 → …

Conference	Society for Marketing Advances Teaching Moments (SMA)
Period	11/4/16 → …

Disciplines

@conference{837d596370c3471b8f4500cd9b304f11,

title = "Take-A-Stand: Looking at Super Bowl Event from a Media Planner{\textquoteright}s Perspective",

keywords = "Advertising, Media planners, Super Bowl",

author = "Jin-Woo Kim",

year = "2016",

month = nov,

day = "5",

language = "American English",

note = "Society for Marketing Advances Teaching Moments (SMA) ; Conference date: 04-11-2016",

}