Abstract
The major objective of a college is to prepare students for their future careers. One topic that is rarely addressed in the college classroom is sexual harassment, although students, particularly those in sales, may experience or be accused of sexual harassment in the corporate world. The authors provide guidance for the marketing instructor to introduce the topic of sexual harassment in the sales management classroom. They provide a variety of resources that enable the marketing instructor to discuss sexual harassment.
Original language | American English |
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Journal | Marketing Education Review |
Volume | 4 |
DOIs | |
State | Published - Jan 1 1994 |
Keywords
- Collegiate
- Sales manager
- Sexual harrassment
DC Disciplines
- Business Administration, Management, and Operations
- Marketing