Teaching about Sexual Harassment Issues: A Sales Management Approach

Luther Trey Denton, Cathy Owens Swift

Research output: Contribution to journalArticlepeer-review

Abstract

The major objective of a college is to prepare students for their future careers. One topic that is rarely addressed in the college classroom is sexual harassment, although students, particularly those in sales, may experience or be accused of sexual harassment in the corporate world. The authors provide guidance for the marketing instructor to introduce the topic of sexual harassment in the sales management classroom. They provide a variety of resources that enable the marketing instructor to discuss sexual harassment.

Original languageAmerican English
JournalMarketing Education Review
Volume4
DOIs
StatePublished - Jan 1 1994

Keywords

  • Collegiate
  • Sales manager
  • Sexual harrassment

DC Disciplines

  • Business Administration, Management, and Operations
  • Marketing

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